Estelle

Framer eCommerce template for jewelry stores

Estelle is a premium Framer ecommerce template designed for modern jewelry brands, luxury accessories, and fashion-focused online stores. Built with elegant editorial layouts, refined typography, and conversion-focused ecommerce sections, Estelle helps brands create a sophisticated online shopping experience without sacrificing usability or performance.

The template includes beautifully designed collection pages, immersive product pages, a CMS-powered product system, legal pages, FAQs, contact page, and multiple category layouts for showcasing products like tennis bracelets, chains, earrings, and rings. Every page is crafted with a clean luxury aesthetic inspired by high-end jewelry campaigns and modern fashion editorials.

How the eCommerce system works

Designed to work seamlessly with Shopify through the Frameship Framer plugin, Estelle combines the creative flexibility of Framer with the ecommerce functionality of Shopify. Products, collections, variants, carts, and checkout flows are powered directly through Shopify while maintaining a fully custom frontend experience inside Framer.

Full video tutorial to help you customize it

Included pages:

• Home

• Collection CMS pages

• Product CMS pages

• Contact

• FAQs

• 404

• Legal CMS pages

Features:

• Shopify integration via Frameship

• CMS-powered collections and products

• Premium editorial-inspired layouts

• Responsive design across all devices

• Advanced product showcase sections

• Luxury ecommerce styling

• Conversion-focused product pages

• Smooth modern interactions and animations

Requirements:

To use this template, active subscriptions for Framer, Shopify, and the Frameship plugin are required.

While Estelle is primarily designed for jewelry and luxury accessory brands, the structure and layouts can also be adapted for other ecommerce niches such as fashion, beauty, skincare, watches, or premium lifestyle products with customization.